Mobile App Sponsorship: A fundraising guide to finding a sponsor to fund your mobile app project
While Tiny Screen Labs does not sponsor apps, sponsorships are a great way to fund a mobile app development project for non profits and small businesses.
Mobile apps are a great compliment to your existing website and can be built and published without investing huge amounts of time and money. Mobile apps allow you to provide content that is relevant and interactive such as maps, special offers or event schedules that can be accessed quickly and tailors to the individual user.
They are a growing addition to the list of member benefits for member-supported organizations. Mobile apps are created for events such as tradeshows and conferences, as well as published as community guides that make it easier to find information about business services and special offers.
Why would a company sponsor a mobile app?
Sponsor companies get their name and brand front and center to make a strong impression with new audiences and existing customers.Companies are motivated to become sponsors because they can:
- Strengthen their image by associating with non profits in their community
- Show community responsibility
- Get more involved with a community
- Gain access to new customers
- Engage customers and keep them interested
- Set themselves apart from their competitors
- Find value equivalent or better than advertising to the same audience
What opportunities are there to promote the name and logo of a sponsor ?
There are 5 primary formats for mobile app promotions that companies will pay for. The most popular way to promote a sponsor in the mobile app is to make the name and logo visible on the mobile app. In addition, the sponsor can have push notifications sent to users about their services and products. For example,
Format 1: Sponsor Icons
The icons appear on the homepage of the mobile app. The sponsor icon is a menu item button linked to a sponsor’s website. Custom menu buttons get a lot of taps and allow sponsors to decide what type of content to link to.
This is how a sponsor icon would look for Starbucks Coffee shops:
Format 2: Home Page Logo
This is visible each time a user opens the app. They have a high rate of engagement. The sponsor logo can appear alongside the organizations or you can add “sponsored by” or “powered by” and a sponsor’s name as part of the design.
This is how a sponsor logo looks like for Starbucks Coffee shops:
Format 3: Multi Sponsor Page
Like the sponsor icon, however this links to a page that lists multiple sponsors. You can give a call out to multiple sponsors with a name and logo and allow sponsors to decide what type of content to link to.
Format 4: Splash Screen
This high profile branding is visible when the app is loading and can display a full sized company name and logo on the splash screen, just before the home page.
This is how a sponsor name and logo, like Starbucks looks on a splash screen:
Format 5: Push Notifications
Push notifications offer another level of engagement with users. You can schedule sponsor related notifications to alert, promote or update users users who have the app.
Mobile App Manager by Tiny Screen Labs
Tiny Screen Labs help organizations build effective apps in days not months.
Mobile app design functionality includes online and offline access to content, categorized content lists and detail pages to give users what they love to know and understandable icons that make it easy to navigate, push notifications to alert users of promotions, teaser content for events. You can also generate funds using a donate feature on the app.
Popular ways people use mobile apps
1. Community and vacation destinations – integrating an app in the community and destination experience
2. Walking tours
3. Curated guides for a particular product or service such as pizza, beer, pets, etc.